A Quick Beginners’ Guide to Search Engine Marketing (SEM)

Search Engine MarketingIf you haven’t used Search Engine Marketing (SEM) for your business, you’re missing a big opportunity to achieve success in the growing online world. Most of your competitors are probably using it already, so it’s high time you do.

SEM in a nutshell

Google, Yahoo!, and Bing are three of the biggest and most popular search engines today. Internet users use these platforms to perform an online search. Search engines provide users with a list of results relevant to the queries made. This allows for a quick and efficient search for information – be it a new movie, the latest news, a certain product, or a local service provider.

This setting gives businesses, across industries, a chance to reach to millions of customers who go online to search for products and services that they need. This translates to an opportunity to make your business or brand known and to connect with your target market.

This is where SEM gets into the picture.

SEM Components

SEM consists of a number of components and uses different methods to market your business online. It uses different approaches to drive online users to your website and call them to perform certain actions such subscribing, visiting an online store, booking a service, etc.

Pay-per-click (PPC), also known as Search Engine Advertising is a popular SEM method. In this method, your brand or business name appears on the search engine results pages (SERPs) as an ad. It appears along with other top results on the first page, instantly boosting your online visibility.

Search Engine Optimization (SEO) is another popular SEM method. Unlike PPC, where you pay for advertising your business, SEO gives you a natural way to appear on the SERPs. This method seeks to optimise your website so that it ranks organically on search engines. As it takes a natural path towards online visibility, it involves a number of sophisticated strategies including content development, website design, and link building.

Learn more about how you can benefit from SEM by consulting with an experienced solution provider.