Category Archives: Online Marketing

Study Notes for The CompTIA Security+ SY0-501 Exam: What Exactly is a Backdoor?

Computer Security BackendIf you’re taking the CompTIA Security+ SY0-501 certification examination, some experts at CertBlaster says to take note that 21% of it is about threats, vulnerabilities, and attacks. One of which is the backdoor. Essentially, a backdoor is a means to bypass some security controls in a target computer system to gain control of an application or the entire system.

Once a hacker has installed a backdoor on a target system or web server, the hacker could then perform various tasks that would compromise its security, these include:

Launching a DDoS or Distributed Denial of Service attack

A DoS attack happens when a hacker attempts to make a network resource or machine unavailable. For instance, by flooding the network resource with traffic that it can’t possibly accommodate. The Dos would then be distributed when plenty of other machines take part in the attack. When this occurs, the hacker would have access to multiple backdoors all over the world and could use all these for performing more DDoS attacks.

Stealing sensitive data

A hacker could likewise use a backdoor on an infected system or server to steal sensitive information such as personal identifiable information, customer data, credit card details and others.

Distributing malware

Hackers also install backdoors in web servers or computer systems for distributing and infecting them with many different types of malware such as adware, ransomware, Trojans, worms, and viruses among others.

Other malicious actions that backdoors could perform discretely include obtaining system information, receiving and sending files, taking screenshots, modifying system settings, and random actions such as opening the disc drive among others.

The problem with backdoors is that they could be immensely hard to detect. With that said, detection methods could vary significantly depending on the operating system of the infected machine.

In some instances, antimalware software might be enough to detect the presence of a backdoor. Otherwise, security professionals might have to employ special processes for detecting backdoors and utilize protocol monitoring tools for inspecting network packets.

You should likewise avoid installing software from untrusted sources and fortify the security defenses of the system with an application firewall to help in preventing backdoor attacks as these could effectively restrict traffic from open ports. Additionally, it’s vital to monitor network traffic for dubious signatures.

SEO 101: Guide to Improving Your SEO Campaigns

Woman Working on SEO on Computer

Woman Working on SEO on ComputerWhile SEO can take your business to the next level, you need to ensure that your campaigns are running smoothly. Search engines can be tricky. You need to keep up with the latest updates to maintain or boost your site rankings.

To point you in the right direction, consider the guidelines below.

Structured Data and Schema Markup

This method is one of the essential keys to the success of your SEO campaigns. SEO Werkz and other SEO providers in Utah are following this structure to optimize their clients’ websites. You can categorize this into three groups: text, markup, and structured data.

The text refers to the content of the website. Be sure to update and publish original content. In addition, they should be informative and well-written. Using relevant and high ranking keywords also plays a vital role in optimizing a website.

The markup refers to the layout of the website. The key here is to make it responsive and user-friendly. It should be convenient for your site visitors. As much as possible, make it simple and avoid using too heavy graphics or videos. Keep in mind that your prospective clients are more interested in your products and services.

Finally, structured data refers to your strategy for making your website visible to search engines.

SEO Responsiveness

There is no exact SEO strategy or method that can guarantee site traffic. Don’t be deceived with SEO companies committing for initial results when you hire them. It takes time to improve your website’s rankings. The best thing you can do is monitor your website’s progress using different tools, such as Google Analytics. This can help you make the necessary adjustments to your methods.

Link Building

Gone are the days when you can easily build multiple links. Google and other prominent search engines can now detect and flag spam and suspicious links. It’s quality over quantity these days.

How Can You Make an Effective Conversion Path?

conversion rate concept

conversion rate conceptCreating websites and associated landing pages won’t be enough for your business to gain a competitive advantage. You need to map out a conversion path for visitors to make them act the way you want them to and get the results you seek.

Experts on search engine optimization from Minnesota cite the following ways to improve your website’s conversion path.

Attract the Right Customers

Creating a strategy for getting as many visitors as possible simply won’t do. You’ll waste time providing information and convincing a visitor who’s further up the sales funnel and unlikely to convert. What you need to do is to attract the right audience through targeted content. Ads and pages that contain videos, text, and images that appeal to your intended market are more likely to move further down the funnel.

Encourage a Certain Action

After you attract the right type of visitors, you need to stir them to take an action profitable to you. The content of a landing page is important, but you can be explicit when it comes to directing a visitor to sign up or accomplish a form. This becomes easier when you create an emotional connection with your audience. Stories that your market can relate to woven into the text or videos you upload may lead to this effect.

Use Forms

A form allows you to get the information you need to turn a visitor into a lead and eventually (hopefully) into a paying customer. Include one in your landing page. The number of fields in it is proportional to the value of the content you offer in return for filling it out.

Create a Thank You Page

After filling out a form, lead the visitor to a thank you page that can cement your relationship with them. Provide them with in-depth access to your brand, products and services, or even discounts or freebies to sweeten the deal.

These are some of the ways that can improve the conversion path of your web pages. Implement these to improve customer relations and convert at a higher rate.

Expand Your Online and Offline Marketing Strategies

Business meeting

Business meetingMany companies are expanding their market, whether it is through improving their offices or expanding their products and services. The high demand means that having a great marketing plan is the best tool for getting more clients. The following can do a lot of things in improving your company’s marketing strategy:

Build a Website

Clients are becoming increasingly reliant on the Internet to get ideas on where to get home improvement services. This is especially true for landscaping businesses. A website can improve your client base because it has a wider reach because of the rising use of the Internet. If you want to have a website for your company, search for a Denver website design service.

Attend Trade Expos

Trade expositions are a great opportunity to know your competition. But it is also a chance to showcase your company’s best work. Never miss a chance to show off great output especially during these expos as there may be potential clients that will be seeing your work.

Build Social Media Pages

To say that social media has revolutionized how companies do their marketing is an understatement. With social media networks like Twitter and Facebook, companies have a wider reach. There are also niche social media apps like Houzz and Pinterest, where users can get ideas on how to improve their homes. Use these sites to promote products and even your offices and stores.

Attend Networking Events

Networking events are effective in widening the potential client and partner base of your company. Attend at least one networking event every six months.

An improved marketing plan for your company will certainly improve your chances of landing more clients. This will be a positive thing for any business.

How Small Companies May Benefit from Blogging

a man writing a blogBlogging has many benefits that not all businesses, especially the small ones, realize. Corporate blogs are tools that can be used in communicating internally with the employees and externally with the customers, target market and the public.

Third Stage Marketing and other SEO experts in Denver share the top reasons you should start utilizing blogging:

Keywords integration

Embedding relevant keywords and phrases in each blog post is possible. You can easily increase website keyword density, resulting in more visitors to your site. You can use analytic tools in reviewing keywords that can bring you more visitors before integrating them into your blog content.

Consistent content publication

Organizational changes, especially those that are product- or service-related, can be quickly published online through blog posts. While content publishing depends on nature, size, scope, and need, the more consistent you are in publishing content pieces, the more visitors you will have. Nonetheless, your goal should be posting high-quality articles so that search engines will index your pages more.

High interactivity level

One solution, if you cannot publish blog articles often, is putting up interactive activities such as a forum or comment section. This can also increase traffic because search engines also crawl this.

Industry players networking

Backlinking opportunities also lead to increased website traffic. You can simply comment on other blogs and if applicable, put your link. Try to be discreet though and don’t overdo it; otherwise, you will be dubbed as a spammer. Also, make sure that your comments are relevant to the topic and useful to the readers.

Sharing opportunities

Sharability of content depends on how informative and useful the content of your blog is. People who find your content interesting and share-worthy can easily spread the news across various social media sites.

In sum, at the core of using a blog is making the business more visible to wider audiences. Blogging is all the rave right now. Now is the perfect time to publish your content through a blog.

Successful Hotel Internet Marketing Tips

Hotel call bell at the Reception

Hotel call bell at the ReceptionAs a hotel or hotel apartment owner, you will always be looking for ways to attract new guests. The hospitality industry comes with its own set of challenges, and even a stellar service may not impress many guests. However, there are successful digital Internet marketing methods for hotels that can attract old and new guests alike.

Create an Impressive Website

Without a powerful, intuitive and captivating website, you cannot make much headway in digital marketing your hotel business. The website should resonate with your image, but more importantly, it should adhere to recommended best practices in website design and development.

Optimize for Search Engines

Having a website presence alone isn’t sufficient. It is equally important to optimize the site for online search engines. You should hire an SEO (search engine optimization) provider that can facilitate a website’s discovery in a search engine as well as promote its ranking for keywords that are relevant to the website’s services.

SEO is a time-consuming process, and it makes perfect sense to outsource your website’s SEO to a professional Internet marketing agency to achieve the most successful results.

Improve your Website’s Presence on Local Search

Local SEO is the optimization of web pages for Google’s local search results. Local SEO allows people to find your hotel website on Google’s local area search for services. Through local SEO, your website will show up with business information, street address, contact information and other relevant details.

Build a Solid Social Media Presence

Target two or three most relevant social media websites to your business. Build relevant pages or profiles on the respective social media websites and post regular updates about your products and services. Also, try to give your guests some incentives when they post good updates about their experience in your hotel.

Invest in Paid Marketing Campaign

If you want to boost your digital marketing presence and find new leads, it makes sense to invest in a paid online marketing campaign for your hotel. Generally, you can purchase ads on CPC and CPM models, though other options also exist.

Manage Presence on Hotel Review Websites

Hotel review and booking portals like Trip Advisor allow users to post reviews relating to their hoteling experience. Manage your presence on hotel review and comparison websites. However, make sure that you follow the terms and guidelines of the review site.

Why You Should Invest in Professional Web Design

Web designer looking at a screenYour online business needs to create a lasting impression to keep visitors on your page. It’s important to understand your business well and determine how you want it to look. Getting professional help is ideal when planning and designing a website for your business.

Here are some of the greatest benefits of having a professional web design in Minnesota:

Customer service and trust

Your business website serves as your customer care representative. A well-designed one is like a friendly staff while a poorly designed one is like a rude customer service specialist. The same concept applies to trust; a well-organized website will attract more customers.

Visual spark

Web design is a beautiful blend of creativity and logical thinking. A quality design catches the eye of customers and helps establish a strong and credible brand online. By designing your site well, you can read the benefits of getting more traffic and increased conversion rate. Visitors are more likely to stay and complete a transaction if your site is attractive, fast, functional, and interactive.

Navigation and usability

The users need to find what they need in the fully packed information in your website. Since there are many competitors, users will judge your website within a few seconds. If they find it chaotic or confusing, they will leave it and look for other providers. Designing your website professionally will make the navigation as easy as possible for customers.

The Internet offers endless opportunities to promote your brand, reach your target customers, and grow your business. A well-designed website will help you achieve all these. Work with a reputable agency that offers high-quality web design services and uses the latest technologies and tools to turn your vision into reality.

4 Clever Ways to Increase Your Sales

Boost SalesWhether you operate a small enterprise or a company, the success of your business depends on the quarterly sales. Thriving businesses know how to get customers to buy their products or services, and with a few adjustments in your marketing strategy, you too can improve your sales multiple times. 

Here's what you can do: 

Target personal needs

Clients want to know how your product solves their individual needs, so talk to them directly about how their needs will be met if they use your product. Customise your sales message to target various segments of the market. The intention is to show the suitability of your product to a wide audience. Create different web pages targeting different market sections if you are advertising your product on your website.

Emphasise your product’s biggest benefit

Determine your product’s biggest benefit to your prospects and capitalise on it when advertising, since it is the most appealing quality of your product. Make it prominent on your web page and use audio and visual advertisements so as to immediately capture the attention of your prospective buyers and generate their interest in your product.

Package your product well

Customers are drawn to products that have been packaged neatly and attractively. Using embossed aluminium labels, according to Signet, can greatly enhance the visibility and attractiveness of your products. Embossed labels allow you to customise the design of the product, add attractive lettering and put the patterns you desire on it.

Focus on one product at a time

Do not promote a range of different products at the same time as this makes the client hesitant of making an inappropriate choice. Rather, market one product at a time, as this narrows the customer’s choices to either a ‘Yes’ or ‘No’ and you don't waste time. 

With the increasing competition in the business environment today, only businesses that master how to attract clients can be assured of success. Fortunately, by mastering a few marketing techniques, any businesses can become prosperous.

Three Secrets to a Successful and Effective Marketing Campaign for Your Business

Effective Marketing CampaignWith so many companies competing against you for a slice of the market, you have to pull all stops to make your products stand out. Your products should present a solution to a certain pressing need for your customers. Additionally, you need to raise awareness for your products and solutions. Advertising remains the best way to reach out to more customers and create awareness about your business.

Understand Your Potential Customers

Creating the ideal buyer persona is at the heart of successful marketing campaigns, and it helps to increase the return on investment. While it might seem to be a complex undertaking, you only need to identify who is likely to need your products. Crucial factors include their ages, social background, occupations, level of education and income. With such an understanding, you can position your products and services in a manner that appeals to them.

Narrow Your Marketing Campaigns

Selective application of a few select marketing outlets earns you better results that a broad approach. By understanding your target customers, Singtel Media says you have a clue about their preferred mode of communication. The older generation is likely to respond better to an email campaign while the tech-savvy generation is more responsive to a social media one.

For best marketing results, create points of engagement with the potential customers. Targeted effort helps to create a connection with the clients, so you establish a good rapport with them.

Feature-based advertising approach only serves to alienate the target audience as it focuses on the products rather than the customer. You get better results with a benefits-focused approach, which aligns your product’s features with the clients’ needs. With such an approach, you tell the customer how using your products and service helps them solve a pressing problem.

 

Physical Store and Online Presence: a Healthy Combination for Business

Manager at a Physical Store

Manager at a Physical StoreAbout a decade or so ago, the trend was to take your business online. Whether you decided to complement your offline business with your online presence, or removed your brick-and-mortar entirely to favor your online version, what mattered was you had a website. Now the trend seems to be the reverse: for purely online businesses to establish a physical address, an actual shop that customers can enter.

Should you shift to offline entirely?

The short answer is no. You need a website. If you ever decide to expand, having a physical store and perhaps branches of it is just the tip of the iceberg. You can reach more of your target markets if you are available on the Internet. If you ever sell products to the Middle Eastern market, for example, you can do so through your site and have your master distributor in Dubai like Sales MENA deal with local shops willing to sell your products. Without your website, it will be more difficult not only to sell but to market. It will also be a lot more expensive.

Do you need a physical store?

You are probably wondering why all of a sudden merchants are shifting to the use of physical stores in addition to their online ones. These days, establishing your brand is better served by the presence of a brick and mortar. Besides, the latest Google algorithm update called Possum is making a physical store more worth your while. Not only is it possible now to rank for your own city in local and mobile searches, but it is also helpful to your website because similar addresses, business names, and owners on different online listings are “consolidated” by the search engine, possibly improving your search ranking.

Think about these matters whenever you are faced with the question of whether a physical or a purely online location is more helpful. There should be a healthy combination of both so your business gets maximum benefits.