After spending months or years working on a book, many authors often find themselves wondering how to promote their published work. While many platforms will enable you to sell digital or physical copies of your book, you have to market for it to reach its intended audience. If you have already spent a lot of money on research, the last thing you would want to hear is to spend on advertising. The good thing is that you don’t have to pay a lot of money to promote your creative work.

With the help of good audiobook publishing companies such as Audiobook Solution, you should be able to produce an audio version of your book. Why is this important? Well, the audiobook market has been rising steadily ever since they entered the market. According to Publisher’s Weekly, audiobook sales reached $2.5 billion in 2017, and in 2018, sales jumped by over 22%. Now that you have your book in both print and audio versions, how can you sell your work to get what you deserve? The following strategies will come in handy.

Leverage social media

Social media marketing isn’t meant for promoting businesses only. You can take advantage of it to put your book in front of thousands of potential buyers. The primary challenge with social media marketing is knowing how to do it right. However, with many tutorials available on the Internet and many experts you can consult, you shouldn’t get stuck. Different approaches work for various social media platforms. If you take your time to read through marketing tutorials, you can market your book all by yourself. However, if you have some money to spare, you can always get a professional.

Post on all popular platforms

It is equally important to post your book on different online book selling platforms. Some readers are inclined toward some of these platforms, meaning that they won’t get to see your work if you don’t post it on a platform that they use. Besides, if your book is excellent, it will get a high rating across different platforms, which will allow it to be noticed by buyers and reviewers. This publicity can give you an opportunity to sell more copies.

Create a blog

blogger sitting in the floor with laptop

This strategy is most helpful if you have created a book in the health, education, or personal development space. Create a blog surrounding some of the important tips that you have discussed in your book then use search engine marketing to make your blog easy to find online. Make sure not to give away all the information in your book. Instead, provide links to your audiobook or e-book for those who want to read more. You can also link out to bookstores that sell a print version of your book if you have any.

Writing a book is hard enough, so you don’t want to spend a lot of time, energy, and money on marketing your book. Despite this feeling, the truth is that you have to put in some work to get more sales. However, having a clear direction can make your job easier.

With the availability of many platforms for selling books, you can leverage on the audience that they bring. The only thing you need to do is a little marketing to make your writing more visible. Once you have made it work, you will be more than happy to sit back and get paid for your work.