Creating websites and associated landing pages won’t be enough for your business to gain a competitive advantage. You need to map out a conversion path for visitors to make them act the way you want them to and get the results you seek.
Experts on search engine optimization from Minnesota cite the following ways to improve your website’s conversion path.
Attract the Right Customers
Creating a strategy for getting as many visitors as possible simply won’t do. You’ll waste time providing information and convincing a visitor who’s further up the sales funnel and unlikely to convert. What you need to do is to attract the right audience through targeted content. Ads and pages that contain videos, text, and images that appeal to your intended market are more likely to move further down the funnel.
Encourage a Certain Action
After you attract the right type of visitors, you need to stir them to take an action profitable to you. The content of a landing page is important, but you can be explicit when it comes to directing a visitor to sign up or accomplish a form. This becomes easier when you create an emotional connection with your audience. Stories that your market can relate to woven into the text or videos you upload may lead to this effect.
A form allows you to get the information you need to turn a visitor into a lead and eventually (hopefully) into a paying customer. Include one in your landing page. The number of fields in it is proportional to the value of the content you offer in return for filling it out.
Create a Thank You Page
After filling out a form, lead the visitor to a thank you page that can cement your relationship with them. Provide them with in-depth access to your brand, products and services, or even discounts or freebies to sweeten the deal.
These are some of the ways that can improve the conversion path of your web pages. Implement these to improve customer relations and convert at a higher rate.