It is hard to promote your legal services if you do not have a great number of connections. You have to introduce your legal services yourself in different ways without coming off as blatant. To that end, you should try these subtle ways that a number of lawyers without connections use to introduce their profession and build their reputation:
Use your computer often
You don’t have to go out often to promote your legal services. Your computer can do the promotions on your behalf. Be a columnist or blogger to increase your reputation online. Consult an expert in lawyer marketing to make sure. The site lawyermarketingexpert.com notes that a blog focusing on lawyer marketing will keep you from wasting money on empty promises.
Sell your smarts
Why not sell your smarts to attract clients? Be a resource person for mass media. Give comments and recommendations on talk shows that require legal knowledge. These shows will always need lawyers for issues concerning laws. Even crime series need lawyers to make sure that their stories are consistent with real life happenings. Appear in different conferences as a spokesperson to enhance your reputation.
Follow up with texts and cards
A text or a card goes a long way towards promoting your legal services and building connections. In fact, text message marketing may make your subtle promotions a guaranteed read. Greet your friends with texts and cards for birthdays, weddings and other special occasions. Not only will they appreciate the gesture, but they will also remember what you offer.
The only way to stand out in the sea of lawyers is to come up with subtle marketing strategies. Make every effort to distinguish your practice; the rewards will definitely be worth it. Trying these suggestions may help you gather clients and possibly start your law firm.