In the modern jungle, almost everyone is clamouring for goods and services in their day-to-day lives. But have you ever thought of how we can know about that product? Advertisements are one of the best ways of getting the word out on what a particular product does. But ads are known to be even more effective when done on social media.
Social media has such a meaningful impact on our lives that we use it to communicate, conduct business, and entertain ourselves during our free time. It has made such a significant impact in our lives that most of the 4.5 billion people using the Internet are currently using social media.
The e-commerce industry is quite familiar with social media, and one can’t live without the other. Social media platforms usually use gain revenue from advertisements and sponsored posts that most e-commerce businesses take advantage of, and online companies won’t be able to thrive if it weren’t for the visibility that social media can provide. It is through this diverse set of services that a thriving self-sustaining “eco-system” is placed where most businesses can become successful. As long as companies can market their product well, they will always be on top of the metaphorical food chain.
Launching Your Brand
There are undoubtedly different ways of reaching out to a broader audience. Whether it’s through direct mail marketing, video advertisements, or sponsored ads in social media, nobody can deny that having a mixed and combined approach of marketing strategies will help hype up your product before its launch.
However, launch campaigns are also one of the more challenging projects since this will dictate the fate of a product: will it be a huge success or a flop? So what are some key marketing strategies to ensure that your product will be able to gain a following?
Contrary to what most people think, the primary philosophy of social media is to make people more mindful and aware and not necessarily about selling the product. Increasing brand awareness is one of the cornerstones when launching a brand. Of course, leads can become engagements if the content that’s being written and produced is compelling to the customer.
Most marketing specialists will follow the 70/20/10 rule when it comes to creating content:
- 70% is information that’s valuable to the customer. That is usually done by presenting them a problem, then a solution to it.
- 20% of the content is from different sources
- 10% is the promotion for the brand, albeit done more subtly and discreetly.
When launching a brand, business owners think that their social media posts will get hundreds to thousands of likes in a short amount of time. If you’re new to the world of marketing, you’ll need to know that building a following for your brand will often take more than just a few days, most of the time, it will take weeks to months.
Once you’ve gained enough following for your product, that’s when you can start gaining momentum. That, in turn, will result in more excitement for your brand being launched. Thus, it’s always a good idea to be patient.
We get it: you don’t want to postpone your product’s launch. Contrary to what most people think, having a sink-or-swim mentality can be detrimental to gaining followers on social media. Letting your marketing department do their thing will yield better results.
Get Their Attention
There’s a reason why most advertisements are usually in image and video formats. Imagery, music, and videos are some of the best ways to get the attention of a potential customer. The first few images that a person will see of a product will give them an excellent first impression of it. An average person will usually watch six hours of videos in a day. If you crunch in a few advertisements in six hours of videos, you’ll get some leads.
As such, don’t tell people about what the product can do. Show them the benefits of using it as well. After all, seeing is believing.
Launching a brand is not the easiest project in marketing, but it’s part of what makes the job rewarding. With the combined effort of the right team, building engagement and brand awareness can significantly increase the likelihood of success for a particular brand. Of course, different strategies are employed to raise awareness. As long as one takes enough time to build interest and excitement for the brand, then it can contribute to a successful launch campaign.