Website traffic is a metric you should monitor; however, a high number of visitors don’t exactly lead to better conversion rates. You need a specific type of visitor to increase your chances of making a sale, signing up for a newsletter, or logging on to your website.

Experts from a digital marketing agency in Phoenix cite the following ways to get specific traffic to your site.

Focus on Long-Tail Keywords

Keywords are still important to getting website traffic; if you want to direct specific clicks from certain groups, you’ll need to focus on long-tail search terms. Use your brand name, a city, neighborhood or a certain product name to filter the potential visitors directed to your pages.

Once you identify these terms, use them whenever you publish blog posts, guest post, videos, vlogs and other forms of content. Also include these in meta descriptions, meta titles, and headlines. Insert them naturally so that your visitors will not feel you are hard selling.

Attention Grabbing Headlines

The body of the post is what will convince a visitor to choose you over the competition. However, the title will pique their interest and make them click. The headline makes the initial impression on whoever reads it and will filter people already. If a person reads it and determines it answers their queries or solvers their problems, he or she will likely click on the link.

Create a headline that will entice the type of visitor you want. Make it specific and straightforward to prevent confusion. Integrate keywords to also boost your search engine optimization.

Topic-Based Content

The title of the content is the attention grabber, but the actual body will do the convincing and boost the ranking of the page. When you produce a video or publish an article, choose a specific topic that is interesting to your target audience. Focus on this and provide as much information as possible. Make the post detailed so that a reader or viewer will not go elsewhere anymore. This also enables you to become an authority in your chosen niche.

Becoming an expert in your field allows you to attract the right visitors who want their problems solved and questions answered. This also allows you to collaborate with other thought leaders.

Guest Posts with Industry Leaders

Invite experts in your niche to gain access to their audiences and networks. Collaborate on a certain article or video. Conduct an interview or open forum where you get to discuss all sorts of topics your visitors may show interest in. This approach will boost your authority in the eyes of your own audience. This also attracts the right set of visitors to your website who are looking for specific content.

Paid Advertising

Google adwords interface

Advertising is another way to reach a specific group of people and direct them to your website. Pay Per Click (PPC) campaigns allow you to target demographics, gender, age, educational attainment, and even behavior. This targeted approach increases the likelihood of conversions.

Getting specific clicks on your links is what you need to reach your business objectives effectively. The mentioned strategies allow you to achieve this goal.