When was your last website update or blog post? The answer may vary, whether last week or maybe even two months ago. In this hypercompetitive marketplace, blog and e-commerce website owners are jockeying for pole position constantly. The short attention span of followers and new audiences put the pressure on sites to always come up with fresh content.
An SEO firm in NYC cites that certain ways allow you to get out of this slump and make the most out of the content you publish.
The easiest way to get the most out of published content is to rewrite it. Some topics are fundamental in the niche you choose, these are evergreen. To get the most mileage out of an old post is to repackage it for a new audience. This allows you to keep followers loyal and attract new ones, enabling you to expand to a new market.
Some websites stay fresh because they know how to create beautiful visuals that attract attention and provide important information that others might share. What you can do is pull a quote from your post and publish it again with an image. Share the photo to reach a wider audience or generate buzz around a product launch. Another way is to produce a video or webinar; this multimedia approach is both attractive to search engines and potential viewers.
Use Other Channels
One way to maximize the potential and reach of content is to distribute it through other platforms. Repurpose content so that it allows you to use it for other mediums such as Facebook, Twitter, YouTube and others. Using these channels adds a dynamic wrinkle to your online marketing campaign. You get to reach more people and boost your link building strategy as well.
These are only a handful of strategies that enable you to get the most out of the content you publish. Doing so reaches and engages a new audience while keeping your blog or website fresh.